Welcome to InnoFi Advisory 

Driving Financial Evolution 

We offer global strategic and operational consulting services to FinTech firms and projects driving growth, business efficiencies, and compliance with local regulations.

We operate across the financial and regulatory ecosystem with a particular focus on the crypto, NFT, and DAO sectors.

Who We Work With

We focus our efforts to support industry segments that are driving positive change in today's financial services. This includes:

* Centralised crypto firms (CeFi) including brokers, exchanges, and custodians
* Decentralised crypto organisations (DeFi) including Decentralised Autonomous Organisations (DAOs), token launches, and borrowing / lending platforms
* Non-fungible token (NFT) platforms and issuers
* Policy-makers and regulators 
* Financial institutions 

Our Services


Business Design

Ideation and building of business plans and product strategies through to board advisory support to develop the long term growth of a new business or project


Business Organisation

Designing the structure of a business or project (including DAOs), alongside development of a target operating model to prepare for fast execution and scale


Business Execution

Ensuring people, process and technology align through a continue improvement lifecycle to efficiently drive the business or project forwards to success


Regulatory Guidance

Mapping the products and services offered to applicable local regulations, and ensuring that regulatory applications are made to support compliance


Compliance Frameworks

Designing efficient and frictionless compliance solutions including KYC / AML, KYT, data privacy, and corporate governance controls and monitoring


Education Programmes

Training programmes for private and public sector, including banks and regulators covering all aspects of FinTech, with a strong focus on crypto, DAOs, and NFTs

Our Team

InnoFi Advisory is a growing firm, able to cover these multiple service areas by drawing in some of the best talent in the industry. The team is led by Malcolm Wright, a veteran entrepreneur and business executive with substantial experience in the FinTech and crypto sectors.

Malcolm Wright


Malcolm has spent a number of years within the crypto industry, working at C-level with some of the leading firms in this space and achieving several industry 'firsts'.

He has led transformation and growth across product, technology, operations and compliance.

Most notably, he led the global crypto industry through discussions with the global AML watchdog and numerous regulators, especially in relation to KYC, the "Travel Rule" and other aspects of compliance including stablecoins, NFTs, DAOs, and DeFi.

Registered Address

Suite C, Level 7, World Trust Tower
50 Stanley Street, Central, HK

About Us

InnoFi Advisory Limited is a Hong Kong company limited by shares #3095429