Welcome to InnoFi Advisory
Driving Financial Evolution
We offer global strategic and operational consulting services to FinTech firms and projects driving growth, business efficiencies, and compliance with local regulations.
We operate across the financial and regulatory ecosystem with a particular focus on the crypto, NFT, and DAO sectors.
Who We Work With
We focus our efforts to support industry segments that are driving positive change in today's financial services. This includes:
* Centralised crypto firms (CeFi) including brokers, exchanges, and custodians
* Decentralised crypto organisations (DeFi) including Decentralised Autonomous Organisations (DAOs), token launches, and borrowing / lending platforms
* Non-fungible token (NFT) platforms and issuers
* Policy-makers and regulators
* Financial institutions
InnoFi Advisory is a growing firm, able to cover these multiple service areas by drawing in some of the best talent in the industry. The team is led by Malcolm Wright, a veteran entrepreneur and business executive with substantial experience in the FinTech and crypto sectors.
Malcolm has spent a number of years within the crypto industry, working at C-level with some of the leading firms in this space and achieving several industry 'firsts'.
He has led transformation and growth across product, technology, operations and compliance.
Most notably, he led the global crypto industry through discussions with the global AML watchdog and numerous regulators, especially in relation to KYC, the "Travel Rule" and other aspects of compliance including stablecoins, NFTs, DAOs, and DeFi.